Product designer Olaf Schroeder realized while cycling how quickly one becomes invisible in traffic – especially during the day, when cyclists are often overlooked. Too many close calls, too little presence, too often a lack of visibility. This problem gave rise to the idea of the vvelo Crossbag: a bicycle bag that ensures visibility in traffic – without the classic high-visibility vest look. Instead, it combines neon colors, reflective details, and water-repellent materials with an elegant, functional design.